From The BBC:
The Football Association has said energy firm E.On will not extend its sponsorship of the FA Cup – reported to be worth £32m – after the 2010 final.E.On had a high-profile four-year deal with the competition, during which it tried to encourage fans to go “green”. “The FA can confirm that E.On’s sponsorship of the FA Cup will come to a close at the end of the current 2009/10 season,” said the FA. E.On said a new UK sponsorship strategy meant it was not pursuing a renewal. ‘Open market'”The FA would like to thank E.On for its investment into and support of the competition to date,” said the English football’s governing body. “We now look forward to taking the FA Cup sponsorship opportunity to the open market for the 2010/14 period.” It is believed the FA is confident about signing another high-profile sponsorship deal. The FA has yet to agree a deal for the television rights to FA Cup that had been owed by broadcaster Setanta before its collapse this summer. It is estimated this ha…
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