From This is Money:
Now meet ‘open towns’? last Saturday, Strutt & Parker’s 33 offices persuaded all but a handful of properties on their books to do an ‘open house’ on the same day.
The initiative comes on the back of the resounding success of a regional pilot in March.
‘It staggered us how many people went to see the properties.’
‘If they know others are going and the owners are ready for it, they are much more inclined to do it, too,’ says Major.
‘We had two months of viewings in one day. One of the houses had 21 viewings. We were almost knocked over by the rush,’ says Major.
‘We had one house that had been on the market for nine months ? we had three viewings on the open day and one bought.’
And it galvanises into action those who’ve expressed a prior interest and know that the day will attract many more potential buyers. It doesn’t necessarily push up the price, but it prompts people to make a deal.
Strutt & Parker advertised locally and nationally for two month…