From The BBC:
Online pricing practices are to be investigated by the Office of Fair Trading (OFT).Price comparison websites which claim to give the best deals will be examined in one study focusing on prices. It will also look at activities such as “drip pricing”, where charges and extras are added during the purchase. Another study will look at customised pricing, where prices are individually tailored using information collected about a consumer’s internet use. Which? magazine welcomed the investigation, claiming that some companies are misleading consumers in a way that would never be tolerated outside of the web. “With some of the extras that are added while you’re buying online, it’s like someone accompanying you on your weekly shopping and adding products into your basket without your knowledge”, Which? technology editor Matthew Bath told BBC News. “We think consumers should be aware of the final price from the beginning”. Under scrutinyThe pricing practices going under the microscope include:…
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